Suits product teams already paying for Datadog; since the Eppo acquisition it sits inside that platform and its own price is hard to pin down.
Kenning's take
What it does
Datadog Experiments runs A/B tests and product experiments, measuring results against business metrics held in a company data warehouse. It adds guardrails such as sample ratio mismatch checks and tracks latency, errors and crashes during a test. Datadog bought Eppo, the original product, in May 2025.
- Warehouse-native experiment analysis
- Variance reduction and sequential testing
- Automatic sample ratio mismatch detection
- Performance monitoring alongside results
- Works with Datadog Feature Flags and Product Analytics
Who it suits. Product, data and engineering teams that run A/B tests on websites and apps.
Key facts
- Category
- Business tools
- Made by
- Datadog, Inc. (acquired Eppo)
- Based in
- United States
- How to get it
- Part of the Datadog platform; 14-day free trial, then paid
- Works on
- Web
- Free plan
- 14-day free trial
FAQ
What happened to Eppo?
Datadog acquired Eppo on 5 May 2025, and the product is now sold as Datadog Experiments.
Is Datadog Experiments free?
It has a 14-day free trial, then is part of paid Datadog plans.
Facts from the maker's own pages and the sources listed. Checked 2026-10-11.
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