Designers who need reliable text in images get structured prompts and cheap API calls; self-hosting commercially costs $300 a month.
Kenning's take
What it does
Ideogram 4.0 is a 9.3 billion parameter image model that Ideogram trained from scratch and released with downloadable weights. It reads structured JSON prompts that can set styling, positions and colour palettes for each element, which helps with text and layout. It runs in the Ideogram app, through the Ideogram API, and as quantised weights on Hugging Face under a non-commercial licence, with paid licences for commercial self-hosting.
- 9.3B parameter diffusion transformer trained from scratch
- Structured JSON prompts with bounding boxes and colour palettes
- Output from 256 to 2048 pixels per side
- nf4 and fp8 quantised weights on Hugging Face
- Hosted API in Turbo, Default and Quality tiers
Who it suits. Designers, developers and researchers who need images with reliable text, or want to run an image model on their own hardware.
Key facts
- Category
- AI models
- Part of
- Ideogram
- Made by
- Ideogram
- Released
- 3 June 2026
- How to get it
- in the Ideogram web and iOS app, through the Ideogram API, and as gated weights on Hugging Face (free for non-commercial use; commercial self-hosting needs a paid licence)
- Works on
- Web, iOS, API, self-hosted
- Free plan
- Free Ideogram plan, and free non-commercial use of the open weights
- API price
- $0.03 per image Turbo, $0.06 Default, $0.10 Quality
Pricing
| Plan | Price | Billed |
|---|---|---|
| Free | $0 | month |
| Plus | $20 | month |
| Pro | $60 | month |
| Team (per user, minimum 2) | $30 | month |
| Self-Serve Commercial License (weights) | $300 | month |
FAQ
When was Ideogram 4.0 released?
Ideogram released the model, its weights and its technical blog post on 3 June 2026.
Is Ideogram 4.0 open source?
The inference code is Apache-2.0 and the quantised weights are free on Hugging Face for research and personal use. Commercial self-hosting needs a paid licence, from $300 a month.
How much does the Ideogram 4.0 API cost?
$0.03 per image on Turbo, $0.06 on Default and $0.10 on Quality.
Facts from the maker's own pages and the sources listed. Checked 2026-10-11.
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