WhatsApp users wanting sensitive questions answered without a stored record may value it; rollout is gradual and UK timing isn't stated.
Kenning's take
What it does
Incognito Chat is a mode for talking to Meta AI in WhatsApp and the Meta AI app that Meta says is private even from Meta. Messages are processed in a secure environment built on WhatsApp's Private Processing, are not saved, and disappear by default. Meta announced it on 13 May 2026 and said it would roll out over the following months.
- Private, temporary chats with Meta AI
- Processed in WhatsApp's Private Processing environment
- Conversations not saved
- Messages disappear by default
- Planned Side Chat for private help inside any WhatsApp chat
Who it suits. WhatsApp and Meta AI users who want to ask sensitive questions without a stored record.
Key facts
- Category
- Everyday AI assistants
- Part of
- Meta AI
- Made by
- Meta
- Based in
- United States
- Released
- 13 May 2026
- How to get it
- inside WhatsApp and the Meta AI app, rolling out over the months after the 13 May 2026 announcement
- Works on
- iOS, Android, WhatsApp
- Free plan
- Yes, no price is mentioned in Meta's announcement
FAQ
When did Meta launch Incognito Chat?
Meta announced it on 13 May 2026, rolling out over the following months.
Can Meta read Incognito Chat conversations?
Meta says no. Messages are processed in a secure environment Meta cannot access, are not saved, and disappear by default.
Where can I use Incognito Chat?
In WhatsApp and the Meta AI app.
Facts from the maker's own pages and the sources listed. Checked 2026-10-11.
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