Consultants and agencies wanting instant SWOT and persona reports can sign up, but there is no free plan to test the quality.

Kenning's take

What it does

Osum generates market research reports about a business or product in seconds, including SWOT analyses, competitive research, buyer personas, growth opportunities and sales prospect profiles. Plans set how many industry, market and company reports a team can run each month. It is aimed at marketers, consultants and agencies who would otherwise spend days on desk research.

  • SWOT analysis of any business or product
  • Competitive and product research reports
  • Buyer personas
  • Sales prospect profiler
  • Multi-user plans with SSO and audit log on Enterprise

Who it suits. Marketers, consultants, founders and agencies that need quick market research reports.

Key facts

Made by
Osum
How to get it
sign up on the website
Works on
Web
In the UK
Yes

Pricing

PlanPriceBilled
Pro$39.99month, billed yearly
Expert$99.99month, billed yearly
Business$199.99month, billed yearly
Enterprise$1999.99month, billed yearly

source

FAQ

How much does Osum cost?

On yearly billing, plans run from $39.99 a month for one user to $1,999.99 a month for up to 25 users.

What reports can Osum make?

SWOT analyses, product and competitor research reports, buyer personas and sales prospect profiles.

Is there a free Osum plan?

The pricing page does not show a free plan.

Facts from the maker's own pages and the sources listed. Checked 2026-10-11.