Go-to-market teams wanting sourced account research at scale should budget at least $200 a month, with no free plan.
Kenning's take
What it does
Paradigm runs AI agents that research companies against criteria a sales or go-to-market team describes in plain language, such as hiring patterns or expansion signs. It monitors market and intent signals, re-ranks accounts when something changes, and can update the CRM, alert people and draft outreach with the evidence attached. Each answer shows its sources, and cells are left blank when an answer cannot be found.
- Account research against custom criteria
- Signal monitoring for account priority changes
- CRM updates, alerts and outreach drafts
- Sources shown for every answer
- Connectors for Salesforce, HubSpot, Attio, Slack and Gmail
- SOC 2 Type 2 certified
Who it suits. Sales, revenue operations and investment teams that research many accounts.
Key facts
- Category
- Business tools
- Made by
- Paradigm
- How to get it
- sign up on the website or request a demo
- Works on
- Web
- In the UK
- Yes
Pricing
| Plan | Price | Billed |
|---|---|---|
| Individual | $250 | month |
| Business | $1250 | month |
| Enterprise | Custom pricing | custom |
FAQ
How much does Paradigm cost?
Individual is $250 a month, or $200 a month billed yearly, with 20,000 credits. Business is $1,250 a month, or $1,000 billed yearly, with 100,000 credits.
What does Paradigm connect to?
CRMs such as Salesforce, HubSpot, Attio and Zoho, plus Slack, Gmail, Outlook, Teams, Google Drive, SharePoint, Notion and Databricks.
How does Paradigm handle answers it cannot find?
It leaves the cell blank instead of guessing, and shows the sources behind every answer it gives.
Facts from the maker's own pages and the sources listed. Checked 2026-10-11.
Similar tools
Abstra
Finance automation platform that turns invoice, reconciliation and payment routines into AI-built, auditable workflows.
WRITER Action Agent
WRITER's autonomous work agent for companies, now part of the wider WRITER Agent product.
AdGen AI
Generates ad copy and image ads from a website address and publishes them to Meta, Google, LinkedIn and TikTok.
Revmo (formerly Agent4)
AI agent that answers calls, texts and chats for multi-location businesses and books orders and appointments.