How it scores

Usefulness
3/5

t2: output 'good enough for a few social media posts and a laugh or two' (t2online.in); makes new AI clips rather than editing real footage

Ease of use
3/5

Phone apps on iOS and Android, but credit costs per model, 18+ age verification and several tries per clip add friction; iPhone rating thin at 15 reviews

Value for money
3/5

50 free daily credits and Pro at £18.99 with 1,000 credits, in line with peers; Quality clips cost 100 credits and users complain of high credit prices (support.google.com/flow/answer/16526234, user reviews)

Privacy and trust
3/5

Trains on Flow data by default with a clear 'Help improve Flow' opt-out; reviewed samples kept 18 months; SynthID watermark and enforced 18+ age check (labs.google/flow/privacy, support.google.com/flow/answer/16353333)

Momentum in 2026
5/5

iOS app launched 9 Sep 2026 after Android in May and was No. 2 free Graphics & Design app in the UK on 10 Oct 2026 (Apple RSS); Omni Flash debuted #1 on Artificial Analysis video leaderboards in July 2026 (x.com/ArtificialAnlys)

Verdict

Flow makes eight to ten second clips with sound from a sentence or a photo, and Google's Omni Flash model went straight to first place on Artificial Analysis video rankings in July 2026. Credits run out fast, since one Quality clip costs 100 of the 1,000 monthly credits in the £18.99 Google AI Pro plan. It is for adults only, and every clip carries an invisible SynthID watermark.

Best for

Adults making short AI clips for social posts or fun

Skip if

Editing real family footage, or anyone under 18

Key facts

Made by
Google LLC
Based in
United States
Launched
2025
Works on
iPhone, Android, Web
In the UK
Yes
Price from
£4.49 a month
Free plan
50 Flow credits a day with no subscription (about five Veo 3.1 Lite clips or two Fast clips); unused daily credits expire. Google's requirements page separately says a Plus, Pro or Ultra plan is needed, so free access may vary

Pricing

PlanPriceBilled
Google AI Plus (400 GB, 200 Flow credits)£4.49month
Google AI Pro (5 TB, 1,000 Flow credits)£18.99month
Google AI Ultra£79.99month
Google AI Ultra (20x Pro limits)£189.99month

source

What it does

  • generates cinematic video clips from text prompts
  • creates characters and scenes from images or text
  • keeps characters and scenes consistent across clips
  • controls camera motion, angles and perspective
  • edits and extends existing shots

Ratings

What people say

People who make AI clips like Flow's separate video allowance and its image-to-video results, but complaints focus on credit costs, refused prompts and several attempts per usable clip. Google Play shows 4.23 from 29,861 ratings (the listing is the former Whisk app), while the iPhone app has only 15 UK ratings so far, too thin to read.

“Use Google Flow for AI video generation as now you get a separate quota for videos inside Flow”

Post on X, 24 May 2026 · source

“No drones. No VFX team. No forest. Omni 1.1 Flash in the Google Flow app.”

Post on X, 17 September 2026 · source

“Google Flow is refusing to create the videos I need.”

Post on X, 27 August 2026 · source

“veo is nt matured yet. It still used to take 3-4 generation to get a acceptable video.”

Individual user review, 23 September 2026 · source

“Google FLow is very High price charges for some credits”

Individual user review, 1 October 2026 · source

Press reviews

  • Journal du Net 2026-06-08

    Hands-on test of Gemini Omni in Flow found image-led results visually convincing, though it failed a requested full 360-degree rotation; some features are blocked in the EEA but available through Flow on Google AI Pro.

  • The Telegraph India (t2) 2026-05-24

    Output was 'good enough for a few social media posts and a laugh or two', but it takes a fair number of credits and 'can become addictive and expensive'.

  • Tom's Guide 2025-05-20

    Launch explainer (not a scored review) describing Flow as Google's first AI filmmaking tool, with camera controls and a scene builder.

Privacy

Trains on your data
Yes by default. Google collects Flow prompts, uploads and outputs and uses them to 'provide, improve, and develop Google products and services and machine learning technologies'; human reviewers read a sample after it is disconnected from the account
Opt-out
Turn off 'Help improve Flow' in the Flow main menu
Retention
Prompts, uploads, projects and outputs kept until the user deletes them; Agent and Tools sessions kept 18 months; samples seen by human reviewers kept up to 18 months even after deletion or opt-out
Incidents
July 2025: Media Matters found racist clips made with Veo 3 (identified by its watermark) reaching millions of views on TikTok; TikTok removed the accounts (Computing, 2025). No fine or data breach specific to Flow found in web searches. All Veo, Omni and Nano Banana outputs carry an invisible SynthID watermark; a visible watermark is optional except in India, South Korea and Vietnam. Flow has 'precautions to protect minors and uploaded photos of people' but no separate likeness policy was found.
Age limit
18+, with age verification required

Official videos

FAQ

Is Google Flow free?

Google's credits page says people without a subscription get 50 Flow credits a day, enough for about two Veo 3.1 Fast clips. Paid Google AI plans start at £4.49 a month for 200 extra credits, and Pro at £18.99 gives 1,000.

Does Google Flow work in the UK?

Yes. Google lists the United Kingdom among the countries where Flow is available to users aged 18 and over, and the app is in the UK App Store and Google Play.

Can children use Google Flow?

No. Google says users must be 18 or older and must verify their age.

Can people tell a Flow video is AI-made?

Every clip from Veo, Omni or Nano Banana carries an invisible SynthID watermark that Google's tools can detect. A visible watermark is optional in the UK, so viewers may not see any label.

Google Flow vs Kling?

A 2026 comparison by Cliprise rated Kling 3.0 more photorealistic with longer clips (10 seconds against 8), and Veo 3.1 better on sound because it makes audio with the video. Both charge in credits that go quickly.

Scores are based on published evidence, not lab tests. How we score.