How it scores

Usefulness
3/5

Does everyday phone edits reliably, but Pixflow says it has 'fallen behind CapCut on AI tools and captions' (pixflow.net/blog/?p=94054), and free CapCut or Edits do as much.

Ease of use
5/5

TechRadar Pro: 'So easy to use' (techradar.com/pro/software-services/inshot-review); Pixflow: 'fastest learning curve of any serious mobile editor'; on iOS and Android in the UK.

Value for money
4/5

Usable free tier with ads and watermark; Pro £4.99/month or £49.99 lifetime on the UK App Store, below the £8-£20 peer range; ad complaints on X.

Privacy and trust
3/5

Policy describes no AI training and local drafts, but it dates from 2023, ads track users, and TechRadar flagged privacy concerns (inshot.com/privacy.html).

Momentum in 2026
3/5

Steady: UK Photo & Video top free #43, App of the Day Sep 2026 (x.com/InShot_App), regular feature videos; not in a16z 7th edition lists.

Verdict

InShot is the easy option for cutting holiday clips, adding a song and some text on a phone, and it has 374,523 ratings averaging 4.81 on the UK App Store. The free version adds a watermark and ads, but Pro costs £4.99 a month or £49.99 once for life. Its AI tools trail CapCut's, and the privacy policy has not been updated since 2023.

Best for

Quick family and holiday clips edited on a phone

Skip if

Wanting AI-generated video or advanced auto-editing

Key facts

Made by
InShot Inc. (App Store seller SHANTANU PTE. LTD.; 36Kr lists owner as Hangzhou Yingxiao Technology Co.)
Launched
2015
Works on
iPhone, Android
In the UK
Yes
Price from
£4.99 a month
Free plan
Free with ads and an InShot watermark on exports; most editing tools usable, exports up to 4K per Pixflow

Pricing

PlanPriceBilled
InShot Pro£4.99month
InShot Pro£19.99year
InShot Pro Lifetime£49.99one-off
Remove ads£3.99one-off

source

What it does

  • trims, merges, reverses and speeds up video clips
  • generates captions from speech in multiple languages
  • removes backgrounds from photos and videos
  • adds music, sound effects, voice-overs, text and stickers
  • edits green-screen and picture-in-picture video
  • makes photo collages and exports video in 4K at 60fps

Ratings

What people say

People call InShot easy and comfortable on a phone, and many started editing with it. Complaints are about ads in the free version and occasional failed exports. Store ratings are very high on huge counts (4.81 from 374,523 UK App Store ratings), while Trustpilot is 2.0 from only 17 reviews, too few to weigh.

“InShot is simpler and more comfortable on mobile. CapCut gives you more tools, more effects, and more ways to edit outside your phone.”

Individual user review, 27 May 2026 · source

“Inshot is an underrated app for video editing.”

Post on X, 1 October 2026 · source

“spent 1 hr on editing this video and now this mdc inshot app is not letting me export that 😭😭😭”

Post on X, 30 October 2025 · source

“InShot There are a lot of ads”

Post on X, 28 November 2025 · source

Press reviews

  • Pixflow 2026-10-04

    8.2/10; 'still the best starting point, no longer the most capable option', with the fastest learning curve and best lifetime deal, but intrusive free-version ads and weaker AI and captions than CapCut.

  • TechRadar Pro 2023-12-07

    'A great piece of work' that is easy to use on phone or tablet, but with 'some pretty major privacy concerns' over tracking and full media-library access (older review).

Privacy

Trains on your data
No AI training mentioned in the privacy policy (effective 24 Aug 2023). Editing happens on the device; audio for auto captions is uploaded to InShot's server for conversion.
Opt-out
not applicable for training; ad tracking by AdMob and AppLovin can be refused at the in-app tracking prompt
Retention
Drafts stay on the device until deleted; caption audio is 'deleted automatically after process'; other retention periods not stated
Incidents
No breach, fine or regulatory action found in web searches (InShot privacy incident, ban, investigation). TechRadar Pro (Dec 2023) flagged tracking and full media-library access as 'pretty major privacy concerns'. Ownership is opaque (Singapore seller, reported Hangzhou owner).
Age limit
13+ per privacy policy (or local minimum age); App Store rating 4+

Official videos

FAQ

Is InShot free?

Yes, but free exports carry an InShot watermark and the app shows ads. Pro removes both for £4.99 a month, £19.99 a year or £49.99 once on the UK App Store.

InShot or CapCut?

Reviewers and individual reviewers find InShot simpler on a phone. CapCut has more AI tools, templates and a desktop app.

Does InShot have AI features?

It has auto captions, background removal, AI effects, smart tracking and auto adjust. It does not generate video from text prompts.

Is InShot safe to use?

No breaches or fines turned up in searches. Its policy says editing stays on the phone except caption audio, which is deleted after processing, but the app uses ad trackers and its ownership is not clearly stated.

Is there InShot for PC?

No. InShot is a phone and tablet app for iOS and Android, with no desktop version according to Pixflow's 2026 review.

Scores are based on published evidence, not lab tests. How we score.