Verdict
Higgsfield puts many of the leading AI video models in one website with ready-made camera moves, and it says it has 30 million users. Free accounts get no credits, plans start at $19 a month, and user reviews and The Register are full of complaints about throttled 'unlimited' deals, trial charges and refused refunds. In February 2026 Forbes found its marketing team had sent creators racist clips and nonconsensual deepfakes of celebrities to promote it.
Privacy note. Trains on inputs and outputs with deletion the only way out (higgsfield.ai/privacy-policy); company itself spread celebrity deepfakes and racist clips in marketing (forbes.com Feb 2026).
Best for
Heavy AI video users wanting many models under one bill
Skip if
You want a phone app, a free plan, or a company with a clean track record
Key facts
- Category
- Video making & editing
- Made by
- Higgsfield Inc.
- Based in
- United States
- Launched
- 2025
- Works on
- Web
- In the UK
- Yes
- Price from
- $19 a month
- Free plan
- Free account with a small set of models and no credits, per Higgsfield's plans help article as quoted by Creatify (a rival); outputs watermarked
Pricing
| Plan | Price | Billed |
|---|---|---|
| Starter | $19 | month |
| Plus (billed monthly) | $59 | month |
| Plus (billed annually) | $47 | month |
| One-time access (40 credits) | $3 | one-off |
What it does
- generates AI images and videos with third-party models such as Nano Banana, Kling and Seedance
- makes static and video ads from product photos in Ads Studio
- creates AI influencer characters
- turns clips into edits with one command (Katana)
- creates cinematic scenes in Cinema Studio
- generates images and videos from inside ChatGPT and Claude
Ratings
What people say
Heavy users who caught an unlimited deal say the output is good and cheap per minute, and a few creators on X are enthusiastic. user threads from July to October 2026 are dominated by trial-to-paid charges, refused refunds and 'unlimited' plans that stop after a few videos. Trustpilot's 4.0 from 4,926 sits oddly against this, and The Register reports critics accusing the company of review astroturfing.
“The subscription is fine and worth it, especially if you need to generate a lot ASAP.”
Individual user review, 22 July 2026 · source
“I generated a 5-minute anime scene with Seedream 5.0 and Seedance 2.0 Fast, which would've cost 200-300 dollars any other time. I'm satisfied with the results.”
Individual user review, 22 July 2026 · source
“Having a video editor inside Claude with Higgsfield Katana is such a superpower. Love this”
Post on X, 9 October 2026 · source
“I signed up for the 3-day Higgsfield Plus trial ($0). When it ended, I was charged $49 and the Plus Monthly plan activated.”
Individual user review, 30 September 2026 · source
“They constantly spam “discounted” subscriptions, one day free, one week free, whatever it is, just to lock you into a full year.”
Individual user review, 23 July 2026 · source
Press reviews
- Forbes 2026-02-11
Growth to a $300 million run rate came with 'misleading marketing tactics', stock clips passed off as AI, racist videos and celebrity deepfakes sent to creators, and throttled 'unlimited' plans; the company admitted 'we have made mistakes'.
- The Register 2026-02-06
Backlash after Higgsfield boasted it 'ended' 20 creative jobs; a UK user calls it largely a wrapper for Google and Kling models with long queues and no refunds once used, 'not really a service that is fit for purpose'.
- TechCrunch 2026-08-17
Raised $400M at $5.4B and claims 30 million users and $700M annualised revenue, figures from the company's own release.
Privacy
- Trains on your data
- Yes. Privacy policy section 2.3 says it may use 'user-shared multimedia data, query and prompt data, and Inputs and Outputs' to train its and its affiliates' AI models
- Opt-out
- No setting; the policy says training stops going forward only if content or the account is deleted, and content already trained on cannot be removed. Users in the UK and EEA can object to legitimate-interests processing
- Retention
- Deleted content may stay on active servers for 30 days and in backups after that; account restorable for 30 days after deletion; biometric data from face features said to be processed transiently and not stored
- Incidents
- Feb 2026: Forbes reported its marketing team distributed racist videos and nonconsensual deepfakes of Sydney Sweeney, Zendaya and Donald Trump to paid creators, passed off Envato stock templates as AI output, and throttled discounted 'unlimited' plans; the company apologised. Feb 2026: its X account was suspended for 'inauthentic behavior' (Forbes). The Register (Feb 2026) reports accusations of predatory billing and review astroturfing. No regulator fine or lawsuit found in web searches.
- Age limit
- 18+ under the privacy policy (no age check described)
Official videos
FAQ
Is Higgsfield free?
Not in any useful way. Free accounts get no credits and watermarked output, according to a Creatify write-up of Higgsfield's help pages, and paid plans start at $19 a month.
Is Higgsfield legit or a scam?
It is a real, heavily funded company valued at $5.4 billion in August 2026. Forbes and The Register reported misleading marketing, throttled 'unlimited' offers and refund complaints, and user threads in 2026 repeat those complaints.
Can I get a refund from Higgsfield?
Refunds are hard to get. A user reviews user in September 2026 was refused a refund for a $49 charge after a free trial, with support citing a terms clause limiting refunds to the first purchase, and The Register reports refunds are refused once the service has been used.
Does Higgsfield have an app?
No official Higgsfield app appeared in UK App Store or Google Play searches on 10 October 2026, so it is used through the website. Apps with similar names in the stores are made by other developers.
Does Higgsfield use my uploads to train AI?
Yes. Its privacy policy says uploads, prompts and outputs can train its own and its affiliates' models, and the only way to stop it is to delete the content or account.
Scores are based on published evidence, not lab tests. How we score.
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