iPhone and web creators can try image and video generation, with Lite at £9.99 a month, no Android app, and free limits not shown.
Kenning's take
What it does
Luma AI's image and video generator, used through a chat-style interface on the web and an iPhone app. Users describe what they want, add up to four reference images or a single face photo for a consistent character, and then ask for edits in plain words with 'Modify'.
- text-to-image and video generation
- chat-style prompting with 'Create', 'Edit' and 'Modify'
- Reference with up to 4 images
- consistent characters from one face photo
- Creative Query brainstorming
- Luma and third-party models on paid web plans
Who it suits. Creators and designers who want to explore visual ideas and short video clips by describing them.
Key facts
- Category
- Video making & editing
- Made by
- Luma AI, Inc.
- Based in
- United States
- Works on
- iPhone, Web
- In the UK
- Yes
- Free plan
- The website offers a free try; plan limits for free use were not shown in the page text
Pricing
| Plan | Price | Billed |
|---|---|---|
| Lite (UK App Store) | £9.99 | month |
| Plus (UK App Store) | £29.99 | month |
| Unlimited (UK App Store) | £99.99 | month |
| Plus (website) | $30 | month |
| Pro (website) | $90 | month |
| Ultra (website) | $300 | month |
Ratings
Models and features
- Luma Ray3 Modify 2025-12-18
- Ray3.2 2026-06-09
- Ray3.14 2026-01-26
- Uni-1 2026-03-05
Reviews and write-ups
- Tom's Guide 2025-01-16
FAQ
How much does Luma Dream Machine cost?
On the UK App Store, Lite is £9.99, Plus £29.99 and Unlimited £99.99. On the website, Plus is $30 a month, Pro $90 and Ultra $300.
Is Luma Dream Machine on Android?
No Android app was found; it runs on iPhone and the web.
Who makes Dream Machine?
Luma AI, Inc., based in Palo Alto, California.
Facts from the maker's own pages and the sources listed. Checked 2026-10-11.
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